Frasers Group to launch Sports Direct in Australia, NZ

Frasers Group to launch Sports Direct in Australia, NZ

Sportswear and fashion group Frasers Group said it had raised its stake in Australian footwear retailer Accent Group to 19.57% and signed a 25-year deal to launch and operate Sports Direct in Australia and New Zealand.

British sports giant launches aggressive push to take on Rebel

Frasers is one of the world’s biggest retailers of sports and luxury brands. It will launch its Sports Direct chain in Australia in a tie-up with Accent Group.

Major retailer with 500 stores is closing another branch today in blow for UK high street

The retailer is pulling down the shutters on its Newmarket Road store in Cambridge for the final time and has been holding a closing down sale 08:30, 18 Apr 2025Updated 08:31, 18 Apr 2025 Sports Direct is closing one of its stores today in another blow for the UK high street. The retailer is pulling down the shutters on its Newmarket Road store in Cambridge for the final time. The store has been holding a closing down sale, according to one sho…

Frasers links with Accent to drive Sports Direct expansion in ANZ

Frasers Group has entered a multi-year retail partnership with Accent Group to introduce and manage its Sports Direct brand in ANZ.The post Frasers links with Accent to drive Sports Direct expansion in ANZ appeared first on Retail Insight Network.

Frasers Group expands Sports Direct into Australia and New Zealand - East Midlands Business Link

Frasers Group is partnering with Australian footwear and apparel wholesaler Accent Group to launch Sports Direct stores across Australia and New Zealand. Over the course of a 25-year agreement, Frasers Group will target up to 100 locations. The move is part of Frasers’ international growth strategy and will increase Sports Direct’s total store footprint by […]

Mike Ashley's Frasers Group to launch Sports Direct in new countries

Frasers Group, which has 500 stores in the UK and 170 in the EU, as well as 35 in Malaysia, has announced a 25-year partnership with wholesaler Accent Group