Frank's RedHot® and Ludacris Drop the Mic – and the Sauce – Through New "Eat The GOAT" Campaign

Frank's RedHot® and Ludacris Drop the Mic – and the Sauce – Through New "Eat The GOAT" Campaign

TORONTO, CA., Feb. 02, 2026 (GLOBE NEWSWIRE) -- Frank's RedHot is the #1 hot sauce brand in the world* and its turning the Big Game into a full-blown flavour showcase with "Eat The GOAT," a new campaign starring hip-hop legend Chris "Ludacris" Bridges. The spot blends beats, heat, and humour in a way only Frank's RedHot can—where the GOAT of hot sauce meets one of hip-hop's GOATs to prove that flavour always headlines the show. "Eat The GOAT" ta…

Frank’s RedHot® and Ludacris Drop the Mic – and the Sauce – Through New “Eat The GOAT” Campaign

TORONTO, CA., Feb. 02, 2026 (GLOBE NEWSWIRE) -- Frank’s RedHot is the #1 hot sauce brand in the world* and its turning the Big Game into a full-blown flavour showcase with “Eat The GOAT,” a new campaign starring hip-hop legend…

Ludacris Joins Frank’s RedHot to Crown the GOAT of Hot Sauce in Big Game Campaign from Colle McVoy

Few brands are as synonymous with football food as Frank’s RedHot, America’s #1 Hot Sauce. For decades, its unmistakable blend of flavor and heat has been the finishing touch on wings, dips, and game-day spreads nationwide.  Now, Frank’s RedHot is officially claiming what fans already know with a new Super Bowl-timed campaign from creative AOR, Colle McVoy, called “Eat the GOAT.” Starring hip hop legend Ludacris, alongside a cameo from his Distu…

Frank’s RedHot Brings Hip-Hop Energy to the Super Bowl

The brand’s Super Bowl campaign leans into food culture, a familiar voice, and a phrase fans already know.