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M&S Fans Go Wild for New Strawberry Sandwich but some Say It's 'Daylight Robbery'

UNITED KINGDOM, JUN 25 – Marks & Spencer's limited-edition sandwich features British Red Diamond strawberries and cream cheese, inspired by Japanese fruit sandwiches, with M&S having sold four billion sandwiches to date.

  • On Wednesday, June 25, Marks and Spencer introduced a special Strawberry and Creme sandwich, which is now being sold in their stores throughout the UK.
  • The sandwich was inspired by Japanese sweet sandos, popular fruit sandwiches seen in London's trendy Japanese patisseries, which M&S product developers aimed to recreate as a dessert sandwich.
  • The product includes juicy Red Diamond Strawberries paired with whipped cream cheese, sandwiched between slices of sweet bread, and is marketed as a perfect choice for a summer snack or afternoon tea.
  • Despite fans praising its taste and viral appeal, some shoppers criticized the £2.80 price for half a sandwich as excessive, while others questioned the use of bread instead of cake and expressed reservations.
  • The limited edition sandwich reflects M&S's ongoing innovation in their long sandwich-making history but faces mixed consumer reception with both eagerness to try and intentions to avoid it.
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london-tv.co.uk broke the news in on Wednesday, June 25, 2025.
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