Fox Corp Sets Launch Date, Pricing for Direct-to-Consumer Streaming App
LOS ANGELES COUNTY, CALIFORNIA, AUG 5 – Fox Corp. aims to capture cord-cutters with Fox One, priced at $19.99 monthly, entering streaming after success with Fox Nation, CEO Lachlan Murdoch said.
- Debuting August 21, Fox CEO Lachlan Murdoch announced during the Aug. 5 earnings call that Fox One will cost $19.99 per month.
- Amid declining linear TV, Fox shifted strategy earlier this year, announcing a streaming service but withholding pricing and launch details, as Fox Nation's success influenced their move.
- Including local Fox affiliates and major cable networks, Fox One will bring all Fox News, Fox Sports, and entertainment content, with Fox Nation and B1G+ as add-ons.
- Targeting cord-nevers, Lachlan Murdoch said Fox One aims to reach consumers unlikely to subscribe to pay-TV, capturing around 25% of Fox Corp.'s upfront revenue.
- With a $29.99 price point, Fox One is priced below ESPN’s upcoming stand-alone streaming service expected later this year.
15 Articles
15 Articles
Fox One streaming service launches August 21
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Fox Corp sets launch date, pricing for direct-to-consumer streaming app
Fox Corp. has announced a launch date and pricing plan for its soon to be rolled out direct-to-consumer streaming application. “Fox One,” the company’s new wholly-owned streaming service, will launch on Aug. 21 and cost $19.99 per month or $199.99 annually. Customers with a subscription will gain access to Fox News Channel, Fox Business Network,…
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