US EditionFOX leverages NASCAR Kansas TV audience to boost IndyCar Long Beach
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5 Articles
IndyCar's Long Beach viewership leaps 130% YoY thanks to Nascar lead-in - BlackBook Motorsport
IndyCar viewership up 44% YoY through first five races Nascar records most-watched regular season Kansas race since 2016 IndyCar enjoyed its largest audience for a race at Long Beach since the merger with Champ Car in 2008 thanks to a lead-in from Nascar. Last weekend, 1.27 million viewers watched Álex Palou take victory at the California street circuit on Fox, a leap of 130 per cent compared to last year’s viewership of 552,000, also on Fox. La…
NASCAR Kansas Race Draws 2.9M Viewers on FOX, Up 26% from Last Year’s FS1 Broadcast
Archyde FOX’s decision to leverage the 2.926 million viewers from Sunday’s NASCAR Cup Series race at Kansas Speedway to promote the upcoming IndyCar Grand Prix of Long Beach marks a strategic ... Read More The post NASCAR Kansas Race Draws 2.9M Viewers on FOX, Up 26% from Last Year’s FS1 Broadcast appeared first on Archyde.
= The recent NASCAR Cup Series event at Kansas Speedway has had a significant impact on IndyCar Series viewership. This Sunday, the race attracted 2.926 million viewers on FOX, a 26% increase over the previous year, even though last year the race was broadcast on FS1. This increase in viewership not only reflects the interest in NASCAR, but also serves as an opportunity to boost IndyCar’s visibility. The Long Beach race managed to attract 1.27 m…
TV News: Weekend USA Motorsports TV Viewers/TV Ratings
USA motorsports TV viewers for the major races broadcast in the USA last weekend. NASCAR at Kansas Fox TV averaged 2.926 million viewers for Sunday’s NASCAR AdventHealth 400 at Kansas, … Read More The post TV News: Weekend USA Motorsports TV Viewers/TV Ratings appeared first on AutoRacing1.com.
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