Fortnite Maker Epic Games Makes 'Huge Pivot' with AI, CEO Says
- On October 12, Fortnite-maker Epic Games announced a "huge pivot" towards artificial intelligence, with CEO Tim Sweeney stating the company is "moving developers around to retool for maximum AI acceleration."
- Bloomberg reported that Epic is delaying a game featuring Disney, Marvel, and Star Wars characters, directing employees to use an "AI first" approach to development for the project.
- Sweeney defended the shift as a "modest aim to survive the AI revolution," while industry data shows more than 85% of game developers in Japan use AI versus 36% in North America.
- The announcement follows layoffs of more than 1,000 employees six months ago, which Sweeney previously attributed to a "downturn" in growth rather than AI-related decisions.
- Game designer Lisha Howen noted that while a "vocal minority" opposes the shift, the core Fortnite player base "don't really care about the external politics of it all" and will "just keep playing like nothing's changed.
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The company is "reorganizing developers to redirect their efforts and achieve maximum acceleration in the use of AI," wrote Tim Sweeney in X. "The goal is not to do the same with fewer people, but to allow everyone here to believe MORE and BETTER things," he continued. The idea, he added, is also to improve their Unreal system, a company engine that provides video game development software to third parties. The announcement comes in the middle o…
The announcement comes as the place of artificial intelligence in the artistic and creative sectors sparks a very lively debate and six months after Epic dismissed 1,000 people, denying that it is linked to the AI.
New Strait Times
The Star Kuala LumpurFortnite-maker Epic Games makes 'huge pivot' with AI, CEO says
The announcement comes at a time when the role of AI in the artistic and creative sectors is being very much debated.
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