Forrester’s Predictions for Technology and Security in 2027: AI Will Account for 20% of All Business Technology Spending – Novumpr

computersweden.se

Factuality

Ownership

According to a new survey from research firm Forrester, AI will account for 20 percent of companies' technology spending by 2027. Meanwhile, more than half of IT managers are expected to miss their ROI targets, reports The Register. In the survey, 45 percent of AI decision makers state that investments must yield positive returns within a year to be considered successful. At the same time, only 22 per cent have seen a positive effect on the comp…

Business Wire

Factuality

Ownership

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) 2027 B2C Marketing, Customer Experience, and Digital Predictions, rising AI costs will force B2C marketing leaders to scale back a third of their AI initiatives. As AI usage increases and martech providers increasingly adopt usage-based pricing models, every agent interaction, every generated asset, and every automated workflow is becoming a billable event.

Novumpr | En nog een WordPress site

Factuality

Ownership

To remain competitive, providers must strengthen customer trust, substantiate value claims, and offer human expertise and guidance. CAMBRIDGE, Mass.–(BUSINESS WIRE)– According to Forrester’s (Nasdaq: FORR) 2027 B2B Go-To-Market Predictions, corporate buyers will increasingly deploy AI agents to handle tasks in the procurement process, from finding suppliers and gathering information […]