Forrester's 2027 B2C Marketing, CX, And Digital Predictions: Rising AI Costs Will Force B2C Leaders To Scale Back A Third Of AI Initiatives

Forrester's 2027 B2C Marketing, CX, And Digital Predictions: Rising AI Costs Will Force B2C Leaders To Scale Back A Third Of AI Initiatives

SINGAPORE, Oct. 22, 2026 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2027 B2C marketing, customer experience, and digital predictions, rising AI costs will force...

Forrester’s 2027 B2C Marketing, CX, And Digital Predictions: Rising AI Costs Will Force B2C Leaders To Scale Back A Third Of AI Initiatives

SINGAPORE, Oct. 22, 2026 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2027 B2C marketing, customer experience, and digital predictions, rising AI costs will force B2C marketing leaders to scale back a third of AI initiatives. As AI usage grows and martech vendors increasingly adopt usage-based pricing models, every agent interaction, generated asset, and automated workflow becomes a billable event. As a result, leaders will need to...

Forrester warns AI costs will cut B2C marketing plans

Higher AI spend will force B2C marketers to trim a third of planned projects as usage-based pricing pushes budgets under strain.

Forrester's 2027 B2C Marketing, CX, And Digital Predictions: stijgende ...