US EditionJapan Sees Record 3.43 Million July Foreign Visitors
Japan's July tourism reached a record 3.43 million visitors, boosted by a 25.5% rise from mainland China and all-time highs from Taiwan and the U.S., despite declines from Hong Kong and South Korea.
- The estimated number of foreign visitors to Japan in July reached 3,437,000, a record high, as reported by the Japan National Tourism Organization.
- Mainland China contributed the most visitors at 974,500, an increase of 25.5%, according to the data.
- Fifteen markets set new visitor records for July, highlighting Japan's growing popularity as a travel destination.
- The Japanese government aims to increase travel spending per person to 200,000 yen and to extend the average overnight stay to two nights by fiscal 2025.
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Foreign visitors to Japan total record 3.43 million in July
Tokyo (Jiji Press) — The estimated number of foreign visitors to Japan in July rose 4.4 percent from a year before to 3,437,000, a record high for the month, according to the Japan National Tourism Organization. The latest figure surpassed the previous July record of 3,292,602, set last year, driven by an increase in visitors, […]...Keep on reading: Foreign visitors to Japan total record 3.43 million in July
A figure that goes beyond any forecast and that marks a new era for Japanese tourism. In July 2025, Japan recorded the arrival of more than 3.4 million foreign visitors, an absolute historical record that pulverizes the previous pre-pandemic peaks. The figure, spread by the Japanese National Tourist Board (JNTO), is even more surprising if you consider the context: a summer marked by an intense seismic activity in the peninsula of Noto and by th…
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