Ford's New Assembly Line Design Is Key to Lowering Costs

Ford is reinventing the assembly line to make more affordable EVs, starting with a $30,000 electric truck

Over a century ago, Henry Ford’s assembly line helped mass-produce the Model T, setting a new standard for how to manufacture vehicles. Now, at its Louisville Assembly Plant in Kentucky, the Ford Motor Co. will soon scrap that typical assembly line for a new manufacturing system. Doing so, the automaker says, will allow it to more efficiently build more affordable electric vehicles—starting with a $30,000 mid-size electric truck to launch in 202…

Ford says it's investing $5 billion in EV production, with a new model to start at $30,000

Ford unveiled a new assembly line on Monday, which CEO Jim Farley called the most radical change at Ford "since the Model T."

Ford's new assembly line design is key to lowering costs

A new, tree-like assembly line will be built to improve build times.

Ford announces new EV production system, electric truck amid BlueOval City delays

The Ford Universal EV platform will launch a midsize electric pickup in 2027. The new truck will start at $30,000.

Ford's Universal EV Production System Reinvents the Assembly Line

Ford's Universal EV Production System promises to radically simplify vehicle assembly.