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Ford wants more customers to customize vehicles to boost profits as it eyes ‘Nike shoe drop’ moments
Ford is adding factory-backed custom packages and limited-edition models as it targets more of the $53 billion U.S. aftermarket, company officials said.
Summary by CNBC
4 Articles
4 Articles
Ford wants more customers to customize vehicles to boost profits as it eyes 'Nike shoe drop' moments
Ford is expanding its accessory and parts business in an effort to boost profits and better tap into the $53 billion U.S. automotive aftermarket industry.
·Englewood Cliffs, United States
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Coverage Details
Total News Sources4
Leaning Left1Leaning Right0Center2Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 33%
C 67%
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