Ford Revs Up Its Biggest Brand Overhaul in Over a Decade

Ford Revs Up Its Biggest Brand Overhaul in Over a Decade

Ford introduces ‘Ready, Set, Ford,’ its first global brand platform in over a decade, to modernize the legacy brand.

Ford launches first new global brand overhaul since 2012. What it is

The campaign, called 'Ready, Set, Ford,' will start in the U.S. with a spot called 'Anthem' to air on television and other places starting Sept. 10.

Ford rolls out new ad campaign amid industry-wide uncertainty

Ford rolled out a new ad campaign on Wednesday, marking the first global unification of its brand in decades.

Ford's Ad Team: Cars Are Out, Drivers And Lifestyles Are Where It's At

Ford launches global ad campaign shifting focus from its popular nameplates. Marketing push spotlights niche and motorsport products enthusiasts love most. It identifies distinct customer lifestyles it says will shape its future direction. Ford says its customers, and not nameplates are the driving force behind the automaker’s first new global marketing campaign in over 15 years. And it’s one that it hopes will help the company survive turmoil i…