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Ford Bets Big on EVs, $30,000 Electric Pickup Coming in 2027

LOUISVILLE, KENTUCKY, AUG 11 – Ford's new $30,000 electric pickup offers modular assembly and can power homes for six days, aiming to compete with low-cost Chinese electric vehicles, CEO Jim Farley said.

  • Ford announced a $5 billion investment in a new $30,000 midsize electric pickup truck to be built in Louisville, Kentucky, starting as soon as 2027.
  • This move follows losses near $10 billion from 2023 to 2024 and aims to address market demand for affordable EVs amid declining sales and disappearing federal tax credits.
  • Ford will overhaul its Louisville plant with $2 billion, produce LFP batteries in Michigan, and base the new truck on its Universal EV Platform designed for faster, cheaper assembly.
  • CEO Jim Farley described the truck as "faster than the Ford Mustang twin-turbo," capable of powering a home for six days, and said the company aims to lower ownership costs significantly.
  • The launch signals Ford's high-stakes bet to profit from affordable EVs despite risks, with production not expected before 2027 and market uncertainties ongoing.
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MotorTrend broke the news in on Monday, August 11, 2025.
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