Ford Bets Big on EVs, $30,000 Electric Pickup Coming in 2027
LOUISVILLE, KENTUCKY, AUG 11 – Ford's new $30,000 electric pickup offers modular assembly and can power homes for six days, aiming to compete with low-cost Chinese electric vehicles, CEO Jim Farley said.
- Ford announced a $5 billion investment in a new $30,000 midsize electric pickup truck to be built in Louisville, Kentucky, starting as soon as 2027.
- This move follows losses near $10 billion from 2023 to 2024 and aims to address market demand for affordable EVs amid declining sales and disappearing federal tax credits.
- Ford will overhaul its Louisville plant with $2 billion, produce LFP batteries in Michigan, and base the new truck on its Universal EV Platform designed for faster, cheaper assembly.
- CEO Jim Farley described the truck as "faster than the Ford Mustang twin-turbo," capable of powering a home for six days, and said the company aims to lower ownership costs significantly.
- The launch signals Ford's high-stakes bet to profit from affordable EVs despite risks, with production not expected before 2027 and market uncertainties ongoing.
Insights by Ground AI
Does this summary seem wrong?
13 Articles
13 Articles
Ford’s new line of affordable EVs to start at about $30,000 | Honolulu Star-Advertiser
LOUISVILLE >> Ford plans to start rolling out its new family of affordable electric vehicles in 2027, including a midsize pickup truck with a target starting price of $30,000, the company said today, as it aspires to the cost efficiency of Chinese rivals.
·Honolulu, United States
Read Full ArticleFord's Secret Weapon to Beat Tesla Is a $30,000 EV Truck
Just as the American EV market braces for a brutal winter, Ford is making a shocking pivot. As federal tax credits disappear, the automaker is doubling down with a new strategy borrowed not from Silicon Valley, but from China.
·United States
Read Full ArticleCoverage Details
Total News Sources13
Leaning Left3Leaning Right0Center4Last UpdatedBias Distribution57% Center
Bias Distribution
- 57% of the sources are Center
57% Center
L 43%
C 57%
Factuality
To view factuality data please Upgrade to Premium