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For Matthew Swinnerton, coordinator of this year’s West End Celebration, putting on a show is what makes him tick.

Summary by montereycountynow.com
Here’s a surprising fact about Matthew Swinnerton, founder of Event Santa Cruz, which will be organizing this year’s annual West End Celebration in Sand City: He’s never been to the West End Celebration.
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montereycountynow.com broke the news in on Thursday, March 13, 2025.
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