For KOFICE chief, MyK FESTA goes beyond K-pop

For KOFICE chief, MyK FESTA goes beyond K-pop

For Park Chang-sik, president of the Korea Foundation for International Cultural Exchange (KOFICE), a public institution under the Ministry of Culture, Sports and Tourism tasked with promoting two-way cultural exchange between Korea and the world, the 2026 MyK FESTA is not just a concert. It's an experiment in turning the K-pop fandom into a sustainable, two-way cultural economy. Now in its second year, MyK FESTA is a four-day K-culture festival…