Danone to Buy Protein Products Maker Huel for Close to $1.15 Billion ...

Danone to buy protein products maker Huel for close to $1.15 billion ...

Former labourer to make £400m from Huel sale

Why did Danone buy Huel?

This week saw Danone announce its acquisition of Huel - but given its already strong health portfolio, why didn’t it just develop its own equivalent?

‘Huel founder deserves his £400m payout’ - says THG CEO

THG CEO Matt Moulding has said Julian Hearn deserves every penny of his reported £400m payout after Paris-based food giant Danone acquired Huel in a deal worth €1bn. Hearn founded Huel in 2015 with a mission to improve the health of people and the planet through complete and convenient nutrition. Huel – which takes its name from a combination of ‘Human’ and ‘Fuel’ – has since sold more than 600 million meals across 100+ countries, with around 5…

Danone announces $1.6bn acquisition of nutrition drink Huel

Global food and beverage giant Danone has announced the $1.65 billion acquisition of Huel, a nutrition drink founded in the UK. Founded in 2015, Huel’s “nutritionally complete” ingredients position it as a convenience beverage. Over the years, the company has added meals, bars, and supplements to its portfolio. Danone said the acquisition will help the company expand into the functional nutrition space, citing Huel’s strong customer loyalty in t…

Danone’s makes logical – but pricey – protein push with Huel deal

The price tag raised eyebrows but Danone’s move for Huel is seen as a well-reasoned piece of M&A.