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Food Companies Are Targeting Users of Weight-Loss Drugs with 'GLP-1 Friendly' Labels
Food makers target the growing market of GLP-1 obesity drug users by labeling products like shakes and ready meals as 'GLP-1 Friendly' in U.S. supermarkets.
- The Associated Press documented the rise of packaged meals and snacks labeled `GLP-1 Friendly` in U.S. supermarkets, highlighting a marketing trend tied to obesity drugs.
- Food makers and packaged-food brands are responding by adding `GLP-1 Friendly` labels as more Americans try GLP-1 obesity drugs like Wegovy and Zepbound.
- Examples include Vital Pursuit's Cauliflower Crust Three Meat Pizza and Healthy Choice meals and Boost shakes labeled `GLP-1 Friendly` at a Kroger in Ann Arbor, Mich.
- A major new study found people who stop weight-loss injections tend to regain all lost weight in under two years, a finding noted alongside the rise of `GLP-1 Friendly` labeling.
- The development positions packaged foods with `GLP-1 Friendly` labels alongside prescription drugs like Wegovy and Zepbound, as Associated Press reporter Dee-Ann Durbin highlights this novel marketing trend.
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Food Companies Are Targeting Users of Weight-Loss Drugs With 'GLP-1 Friendly' Labels
(MedPage Today) -- Meals and snacks with "GLP-1 Friendly" labels on the packaging are becoming more common in U.S. supermarkets as a growing number of Americans try obesity drugs like semaglutide (Wegovy) and tirzepatide (Zepbound) to lose weight...
·New York, United States
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Total News Sources22
Leaning Left3Leaning Right0Center18Last UpdatedBias Distribution86% Center
Bias Distribution
- 86% of the sources are Center
86% Center
14%
C 86%
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