Skip to main content
See every side of every news story
Published loading...Updated

Food Companies Are Targeting Users of Weight-Loss Drugs with 'GLP-1 Friendly' Labels

Food makers target the growing market of GLP-1 obesity drug users by labeling products like shakes and ready meals as 'GLP-1 Friendly' in U.S. supermarkets.

  • The Associated Press documented the rise of packaged meals and snacks labeled `GLP-1 Friendly` in U.S. supermarkets, highlighting a marketing trend tied to obesity drugs.
  • Food makers and packaged-food brands are responding by adding `GLP-1 Friendly` labels as more Americans try GLP-1 obesity drugs like Wegovy and Zepbound.
  • Examples include Vital Pursuit's Cauliflower Crust Three Meat Pizza and Healthy Choice meals and Boost shakes labeled `GLP-1 Friendly` at a Kroger in Ann Arbor, Mich.
  • A major new study found people who stop weight-loss injections tend to regain all lost weight in under two years, a finding noted alongside the rise of `GLP-1 Friendly` labeling.
  • The development positions packaged foods with `GLP-1 Friendly` labels alongside prescription drugs like Wegovy and Zepbound, as Associated Press reporter Dee-Ann Durbin highlights this novel marketing trend.
Insights by Ground AI

22 Articles

MedPage TodayMedPage Today
+21 Reposted by 21 other sources
Center

Food Companies Are Targeting Users of Weight-Loss Drugs With 'GLP-1 Friendly' Labels

(MedPage Today) -- Meals and snacks with "GLP-1 Friendly" labels on the packaging are becoming more common in U.S. supermarkets as a growing number of Americans try obesity drugs like semaglutide (Wegovy) and tirzepatide (Zepbound) to lose weight...

·New York, United States
Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 86% of the sources are Center
86% Center

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

MedPage Today broke the news in New York, United States on Monday, January 19, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal