US EditionFoMO and Discounts Fuel Gen Z’s Impulse Buys on Social Media
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FoMO and Discounts Fuel Gen Z’s Impulse Buys on Social Media
A recent study published in the Management Analysis Journal, led by Eva Sofiana of Universitas Bengkulu, sheds light on the factors driving impulse buying among Generation Z users of TikTok and Instagram in Indonesia. The research, titled “FoMO And Discounts: Why Generation Z Can’t Resist Online Shopping?”, explores the influence of social media influencers, fear of missing out (FoMO)… Source
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