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Warehouse of Russian online retailer Wildberries near St.Petersburg on fire after drone attack, governor says
Wildberries said employees were evacuated and operations halted as the retailer reported fires at several logistics sites and no confirmed casualties.
On Friday, July 24, Ukrainian drones struck multiple Wildberries warehouses near St. Petersburg, including Shushary and Utkina Zavod, while also hitting a sorting center in Simferopol, forcing the Russian e-commerce retailer to suspend operations amid massive fires.
Ukrainian President Volodymyr Zelenskyy justified the strikes as "long-range sanctions," alleging the logistics hubs supply sanctioned drone components and navigation equipment to Russia's military, part of Kyiv's campaign to disrupt the war effort.
Since strikes began on July 18, open-source analysis indicates the campaign has damaged roughly 10% of Wildberries' logistics capacity, impacting at least eight major warehouse facilities across Russia and occupied Crimea.
Wildberries founder Tatyana Kim promised financial aid to affected merchants and staff, with the company freezing loan repayments for three months and beginning compensation payments to around 88,000 sellers whose inventory was destroyed.
Following the attacks, Wildberries reportedly hid military-related goods from search results to reduce targeting risks, exposing vulnerabilities in Russia's $150 billion e-commerce sector that underpins roughly 20% of retail sales.
Ukrainian drones have been meeting Wildberries for days. Military items are now disappearing from a search department – but they are not completely gone.