FMI Report: 92% Of U.S. Households Have Store Brands

FMI: Private Label Continues to Gain Ground with Shoppers - Food Trade News & Food World

Private brands continue to strengthen their position with U.S. consumers, according to a new report from FMI – The Food Industry Association, which found growing household penetration, rising shopper loyalty, and increasing importance in store selection decisions. The report, The Power of Private Brands 2026: Consumer Trends – From Stores to Homes, found that 92% of grocery shoppers currently have store-brand products in their homes, up from 89%…

FMI: Store brands remain a staple for U.S. shoppers

ARLINGTON, Va. — Store brands continue to gain consumer loyalty, with 92% of U.S. grocery shoppers reporting they have private label products at home, according to new research from FMI – The Food Industry Association.FMI’s Power of Private Brands 2026: Consumer Trends – From Stores to Homes report found that private brand dollar sales increased 2.8% year over year, outpacing national brand growth. Nearly half of shoppers said they increased the…

FMI Report: 92% Of U.S. Households Have Store Brands

Store brands have become a fixture in American homes, with 92 percent of U.S. grocery shoppers having private brand products in their homes – up from 89 percent last year – according to new consumer research from FMI – The Food Industry Association. Private brand dollar sales rose 2.8 percent year‑over‑year, outpacing national brand growth. Nearly half of shoppers increased private brand purchases over the past year, and 94 percent say they woul…