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Flavio Bolsonaro launches Brazil presidential campaign, touts support from Milei, Netanyahu

The senator launched his campaign with endorsements from Javier Milei and Benjamin Netanyahu, while a Datafolha poll showed him trailing Lula 48% to 43%.

  • Brazilian Senator Flávio Bolsonaro, the eldest son of former President Jair Bolsonaro, officially launched his campaign to challenge President Luiz Inácio Lula da Silva in the upcoming October presidential election during a Liberal Party convention in São Paulo.
  • The campaign rollout featured high-profile international backing, highlighted by a live, fiery speech from Argentine President Javier Milei warning against the "Lula risk" of progressive politics, alongside a pre-recorded video endorsement from Israeli Prime Minister Benjamin Netanyahu.
  • Because former President Jair Bolsonaro is currently serving a 27-year prison sentence related to an attempted coup and is barred from making public addresses, the convention utilized an artificial intelligence-generated video message of the older Bolsonaro to endorse his son's run.
  • Flávio Bolsonaro used his speech to pitch tax cuts, a hardline stance on violent crime, and a continuation of his family's right-wing political legacy, while heavily criticizing Brazil's Supreme Court for what he described as political persecution against his family.
  • The launch comes at a critical time for the Bolsonaro campaign, which has recently stalled in the polls due to a lack of endorsements from center-right congressional parties, public friction with former first lady Michelle Bolsonaro, and corruption leaks linking the senator to a jailed banker.
Insights by Ground AI

87 Articles

Center

Flávio Bolsonaro, son of former far-right president Jair Bolsonaro, has been nominated as the presidential candidate for October, running against incumbent President Lula. Supported by a segment of the Brazilian right wing and by Javier Milei, he is attempting to embody the Bolsonaro legacy despite declining poll numbers.

·Issy-les-Moulineaux, France
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Lean Right

RECIT - On Saturday, the Argentine President took part in the rally at which Jair Bolsonaro's son's campaign for the presidential election was officially launched.

·Paris, France
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Left

Sao Paulo., Conservative Flavio Bolsonaro was elected yesterday officially candidate of the Liberal Party for the presidency of Brazil and will face President Luiz Inacio Lula da Silva in the next October elections, during a presentation in which the ultra-right president of Argentina, Javier Milei, participated.

·Mexico
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Lean Left

The son of the former head of state Jair Bolsonaro was appointed by the Liberal Party on Saturday and will stand up to the outgoing president, Luiz Inacio Lula da Silva.

·Paris, France
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After the World Cup, politics has returned to the forefront in Brazil. The Liberal Party officially launched Flavio Bolsonaro's presidential candidacy on Saturday, July 25, ahead of the October 4 elections. The senator, and son of former far-right president Jair Bolsonaro, currently imprisoned for attempting a coup, will face, among others, Lula, the incumbent president, who is expected to announce his candidacy for a fourth term next weekend.

·Issy-les-Moulineaux, France
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Globo broke the news in Rio de Janeiro, Brazil on Thursday, July 23, 2026.
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