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Flash Sales of Watches: the "Com Coup" that Derails

Summary by TF1 INFO
On Saturday 16 May, Swatch and Audemars Piguet joined forces for the sale of a new watch. A new model that attracted speculators: some had been camping in front of the shops for hours, others for two days. Several shops had to close, overwhelmed by the influx of customers. The manager was forced to go out himself under the protection of the police to deter buyers. An advertisement at the price of disorder, tonight, Lille announces to file a comp…

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On Saturday 16 May, Swatch and Audemars Piguet joined forces for the sale of a new watch. A new model that attracted speculators: some had been camping in front of the shops for hours, others for two days. Several shops had to close, overwhelmed by the influx of customers. The manager was forced to go out himself under the protection of the police to deter buyers. An advertisement at the price of disorder, tonight, Lille announces to file a comp…

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TF1 INFO broke the news on Saturday, May 16, 2026.
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