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Check Out the Best Moments of Iowa State Football at the 2025 Big 12 Media Days

FRISCO, TEXAS, JUL 8 – Big 12 teams face roster overhauls and NIL-driven revenue sharing, with Texas Tech allocating $55 million to player compensation this season, officials said.

  • On Tuesday at Big 12 Media Days in Frisco, Texas, coaches and players discuss season outlook amid new policies and roster changes.
  • Following league policy shifts that started July 1, only two new head coaches—Rich Rodriguez and Scott Frost—joined the Big 12, while BYU quarterback Jake Retzlaff departed amid NIL and revenue-sharing changes.
  • Cody Campbell sold his company for $4.1 billion, donated $25 million to Texas Tech's Matador Club, and Texas Tech will pay around $55 million to players this season.
  • Iowa State's coach Matt Campbell acknowledged the program's limited financial resources, losing a top QB commit to Alabama, which raises concerns about future recruiting strength.
  • Yormark is 'doubling down' on the 5+11 CFP format, expecting expansion to 16 teams by 2026, amid ongoing negotiations and added metrics.
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Top Iowa State football storylines from Big 12 Media Day one

Iowa State football beat reporter Ben Hutchens recaps the top storylines from Big 12 media day one.

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Tucson broke the news in Tucson, United States on Monday, July 7, 2025.
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