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Fitasy uses AI and 3D printing to offer single shoes to amputees

Fitasy launched online single-shoe purchasing via the Stride 2.0 platform, becoming the first custom-fit 3D-printed footwear brand to make such orders commercially viable for individuals requiring only one shoe.
World champion and Paralympian Stef Reid, MBE, inspired the initiative through her "one-shoe campaign" challenging the footwear industry; traditional retailers split existing pairs, absorbing waste costs that Fitasy eliminates.
Customers use a smartphone to create a 360-degree biometric profile via the Fitasy app, enabling shoes to be printed to the exact morphology of the foot without specialized tooling or inventory overhead.
"We are moving toward a future where 'standard sizes' will become obsolete," said Yujun Wang, CEO and co-founder of Fitasy, emphasizing the system accounts for human foot diversity at scale.
Stef Reid, MBE PLY, praised the innovation, saying it demonstrates what footwear designed around real people can achieve and expressing excitement about pushing inclusive, personalized design forward.

Insights by Ground AI