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Fisher & Paykel Unveils 'Nature—Ritual' at EuroCucina 2026
The 450m2 display pairs New Zealand timber and basalt with integrated appliances to turn routine tasks into sensory experiences, the company said.
- On Thursday, Fisher & Paykel, the luxury appliance brand from Aotearoa New Zealand, unveiled NatureRitual at EuroCucina in Milan, a 450m immersive installation showcasing the State of the Art Collection within a sculptural landscape.
- Conceived as an oasis of calm, the installation frames appliances using indigenous tMtara and Basalt, reflecting the brand's philosophy that design must connect to place and be shaped by human need.
- Featured products include DishDrawer Dishwashers with 20mm stone fronts and Series 11 Integrated Column Wine Cabinets, which combine sensing technology with food and fibre science across four scenarios to elevate everyday routines.
- Creative direction was led by Dean Poole of Alt Group, with CEO Daniel Witten-Hannah stating the exhibition reflects the company's ambition; a product sculpture rises four metres to the ceiling.
- As part of the Haier Group global portfolio, Fisher & Paykel's presence aligns with the parent company's commitment to high-end connected living; Haier serves more than 45 markets and exhibits innovations at Milan Design Week.
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C 93%
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