US Edition"Bitter: Popular Chocolate Is "Threeth Advertising Lie of the Year" – Manufacturer Responds
33 Articles
33 Articles
Many products become more expensive and often unnoticed. The case of Milka shows what to pay attention to in order to detect mogul packs in time:
Mondelez increases Milka prices. Consumers are angry and choose chocolate as a "golden wind bag". Consumer protectors demand more transparency.
Every year, the organization Foodwatch awards recognition for the most brazen marketing fallacy, and this year the winner of the Golden Deception is "Milka" chocolate. Mondelez, the company behind the brand, has been criticized for using a tactic known as "shrinkflation", although it claims it has legitimate reasons for doing so.
The consumer organisation Foodwatch has named Milka Alpenmilch chocolate the "threeth advertising lie of the year". Manufacturer Mondelez had initially significantly increased the price, and then reduced the table.
This popular product is known by every customer of Aldi, Rewe & Co. in Germany. Now it is highly criticized.
Foodwatch gives a popular chocolate brand the negative price "Golden Windbag". Now the manufacturer reacts to the criticism.
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