First look: Inside Nike’s new immersive Oxford Circus store amid flagship revamp - Retail Gazette

Nike Oxford Circus Leads New Wave of London Stores

Located at 253–259 Regent Street, the new Nike Oxford Circus store offers a limited-time retail experience while NikeTown undergoes a full refit.

First look: Inside Nike’s new immersive Oxford Circus store amid flagship revamp - Retail Gazette

Nike has opened the doors to its three‑floor “temporary flagship” on Oxford Circus, as its historic NikeTown London undergoes a multi‑year transformation until 2027. Located just steps from NikeTown, the new space offers a curated mix of the best of the global sportswear giant. The ground floor kicks off with a football-themed activation—complete with an interactive Phantom boot trial cage and access to the new England national team collection. …