52m Viewers, 22% Women, for ISL’s First Round

ISL's YouTube gamble pays off early, but the bigger test is still to come

The ISL's opening week has delivered 65 million YouTube views, offering a timely boost after a season of uncertainty. The challenge now is to turn that early interest into regular viewers, stronger club followings and lasting commercial value.

77 million views for ISL in opening week

Panaji: Early viewership numbers appear to back the Indian Super League’s decision to stream all 163 matches free on YouTube.

52m viewers, 22% women, for ISL’s first round

At 19.27m views, Monday’s match between Mohun Bagan-NorthEast United was most watched

First five Indian Super League matches record 65M YouTube views

New Delhi: The first five matches of the Indian Super League 2026-27 season recorded 65 million YouTube views and 52 million viewers, according to an estimate. The season opened on October 10 with Bengaluru FC taking on Sporting Club Delhi. The opening fixture generated 8.9 million YouTube views across the reported formats, with peak concurrent … Get the latest updates in Hyderabad City News, Technology, Entertainment, Sports, Politics and Top S…

MG Indian Super League garners 65 million YouTube views across five opening-week matches

The MG Indian Super League (MG ISL) 2026-27 season recorded 65 million YouTube views and reached 52 million viewers across five matches during its opening week. The season began on October 10 with Bengaluru FC facing Sporting Club Delhi. The opening match generated 8.9 million YouTube views across the reported formats, with peak concurrent viewership on the English feed reaching 85,277. Inter Kashi vs. Kerala Blasters FC recorded the highest pea…

MG ISL 2026-27 opens with 65 million YouTube views, set to boost commercial prospects

The ISL 2026-27 season kicked off impressively, amassing 65 million views on YouTube and attracting 52 million viewers during its first week.