US EditionFirst Choice teams up with CALM for new travel campaign - Mobile Marketing Magazine
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First Choice teams up with CALM for new travel campaign - Mobile Marketing Magazine
First Choice is launching a new campaign to rethink the idea of the typical ‘lads’ holiday’. Working with suicide prevention charity Campaign Against Living Miserably (CALM), the campaign suggests new types of trips for popular party destinations. Called ‘Better Boys Trips’, the ad will include influencer content featuring YouTuber George Clarke and several PR-led activities. Nicola Dodd, managing director at Ogilvy PR, said: “We couldn’t be mor…
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