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Firms urged to embrace AI to boost competitiveness
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Firms urged to embrace AI to boost competitiveness
Industry leaders have urged businesses in Malawi, Zambia and Zimbabwe to embrace artificial intelligence (AI), data analytics and customer insight to improve competitiveness and unlock new markets. Presentations during a joint winter school for marketing professionals from the three countries in Lilongwe on Thursday focused on AI and automation in marketing strategy, data-driven marketing and performance analytics, customer experience management…
·Blantyre, Malawi
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