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Fight over New US House Districts in California Could Turn on Advertising Edge in Closing Days

  • In California, the fight over new U.S. House maps could potentially erase five Republican seats, as election day approaches. The campaign dynamics are changing, with opponents struggling to compete in advertising according to industry data.
  • Democrats have aired nearly $70 million in ads, while opponents have aired about $31 million, according to AdImpact. Supporters have booked nearly $9 million in advertising, whereas opponents have no significant ad time reserved.
  • Democratic Governor Gavin Newsom is pushing the new map to strengthen his party for the 2026 House elections. Critics label it a power grab, while notable figures like former Governor Arnold Schwarzenegger oppose the change, and former President Barack Obama backs Newsom.
  • Charles Munger Jr. has contributed over $30 million to block Newsom's proposal, questioning its impact on fair representation. He has called it a political power grab.
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Fight over new US House districts in California could turn on advertising edge in closing days

Less than two weeks from Election Day, a potentially decisive edge in California's fight over new U.S. House districts has emerged: advertising.

·United States
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The Business Journal broke the news in on Wednesday, October 22, 2025.
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