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Fiber Went From Geriatric to Gen Z. What Changed?
A 2024 survey found fiber is the second most sought nutrient among American consumers, driven by rising colorectal cancer rates and a shift toward adding fiber-rich foods.
- On TikTok, the #fibermaxxing trend has racked up more than 160 million views, with Gen Z posting colorful high-fiber meals and tracking intake to make fiber aspirational.
- Only 5% of American adults meet the daily fiber recommendation, while colorectal cancer statistics from the American Cancer Society show rising rates under age 50.
- Creators show colorful high-fiber bowls and report benefits like better digestion, emphasizing chia seeds, lentils and legumes, while recommending everyday meal swaps to boost fiber intake.
- Dietitians have largely welcomed fibermaxxing but urged caution, as the Academy of Nutrition and Dietetics warns that increases above more than 5 grams per day may cause digestive distress for people with certain digestive conditions.
- Market research finds rising consumer interest in high-fiber foods, climbing from 54% overall to 60% among younger shoppers, reflecting shifting priorities tied to GLP-1 drugs and weight-management discussions.
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19 Articles
19 Articles
ABC FOX Montana+16 Reposted by 16 other sources
Fiber went from geriatric to Gen Z. What changed?
Only 5% of Americans get enough fiber, but Gen Z is changing that. Here's what's driving the fibermaxxing trend.The post Fiber went from geriatric to Gen Z. What changed? appeared first on Food Drink Life.
·Missoula, United States
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retailtimes.co.uk
retailtimes.co.uk“Fibermaxxing” helps boost fiber intake among younger consumers as 40% of Gen Z actively try to improve gut health, says GlobalData
Marks and Spencer (M&S) has recently unveiled a new Nutrient Dense range, created to help customers increase their intake of key nutrients, including fiber—reflecting the sharp rise in consumer focus on fiber-rich diets. Younger shoppers, in particular, are increasingly turning to social media for food and wellness inspiration, with trends such as “fibermaxxing” encouraging people to add more fiber to their daily routines, says GlobalData, a lea…
Coverage Details
Total News Sources19
Leaning Left2Leaning Right3Center3Last UpdatedBias Distribution38% Center, 37% Right
Bias Distribution
- 38% of the sources are Center, 37% of the sources lean Right
38% Center
L 25%
C 38%
R 37%
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