Ferrari’s Revamped F1 App Puts IBM's AI in the Driver’s Seat

IBM and Scuderia Ferrari HP debut reimagined mobile app to supercharge global Formula 1 fan experience | CXO Insight Middle East

IBM and Scuderia Ferrari HP introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of nearly 400 million Tifosi closer than ever to cars, drivers and races they love. Now available in English and – for the first time – Italian, the app includes an all-new Race Centre and Racing Insights built with IBM watsonx delivering a more immersive experience. These AI-powered features aim to bring fans even clos…

Ferrari’s Revamped F1 App Puts IBM's AI in the Driver’s Seat

The updated mobile platform, unveiled at the Miami Grand Prix, offers AI-generated race recaps, post-race analysis, and interactive polls, now available in both English and Italian for Ferrari’s global fanbase. Formula 1‘s Scuderia Ferrari HP team and IBM teamed up to launch a revamped mobile app designed to bring F1 enthusiasts closer to the iconic racing team. The updated app integrates generative AI through IBM watsonx to offer fans a new lev…