Ferrari’s Chief Marketing Officer Has Stepped Down Amid Backlash From the Marque’s First EV
9 Articles
9 Articles
Ferrari decided to reorganize its commercial leadership after the controversial presentation of Luce, the first fully electric model of the Italian manufacturer. The financial impact and defense of Ferrari's reputation Not long...
The Luce, the first 100% electric Ferrari, made some fans and investors cough. A month later, the manufacturer announced the departure of its marketing and sales manager. Ferrari assured that everything was planned, but the calendar has a sense of humor.
Enrico Galliera, who led Ferrari's marketing and commercial operations for 16 years, has stepped down from his position. While the departure is being interpreted as a move to a new career stage, there is growing talk behind the scenes in the automotive world that the move is being made following the poor market response to the Luce, Ferrari's first electric car, which was unveiled just a month ago.
Breaker launches tend to be widely controversial and even victims of real hatred; all. It happened to Porche decades ago with his first SUV, the Cayenne – read our test of his latest generation – and it also happened to him with his first electric, the Taycan, which we just tried with a revolutionary technology. And now, it has passed to Ferrari. His first electric, the Ferrari Luce has been a real bomb for brand fans. And they all hate it, incl…
Ferrari's marketing chief exits weeks after electric vehicle launch draws fierce backlash
Enrico Galliera, the man who shaped Ferrari's brand image for nearly two decades, is leaving the company, and the timing tells its own story. Ferrari confirmed this week that its chief marketing and commercial officer will step down in July, just weeks after the Italian automaker's first electric vehicle, the Luce, triggered a sharp public backlash and a five-percent drop in the company's share price. Massimiliano Di Silvestre, previously the he…
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