Ferrari Unveils $640K Electric Car
The four-door Luce uses 1,035 horsepower and a 122 kWh battery as Ferrari targets new buyers while shares fell 6%, investors said.
- Today in Rome, Ferrari unveiled the full exterior design of the Luce, its first-ever electric vehicle and first five-seater model, ending eight years of anticipation.
- The Luce's journey began in January 2018 when former Ferrari chairman and CEO Sergio Marchionne hinted at a 'prancing horse' EV to compete with Tesla at the North American International Auto Show in Detroit.
- LoveFrom, the design collective founded by Jony Ive and Marc Newson, shaped both the Luce's interior and exterior with emphasis on physical controls, while four electric motors deliver over 1,000 horsepower, enabling 62 mph in 2.5 seconds.
- Priced at approximately $640,000 in Europe starting later this year, the Luce becomes Ferrari's costliest model; U.S. customers must wait until the second quarter of 2027 with pricing not yet released.
- The Luce's curb weight of 4,982 pounds sits only around 200 pounds above the Purosangue SUV despite the 122 kWh battery, while Ferrari's proprietary sound system captures rear-axle vibrations rather than synthesizing engine noise, addressing what chief product development officer Gianmaria Fulgenzi called 'The sound has been one of the biggest challenges with this car.
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The Luce, which means "light" in Italian, was unveiled on Tuesday, May 26th. The stock market reacted immediately, with the company's shares falling several percent. Critics accuse the first five-seater model of breaking with the brand's DNA. They also find the vehicle's styling disappointing—the car is taller, more futuristic, and less visually aggressive than previous models. Among the car's critics was former Ferrari CEO Luca Cordero di Monte…
Ferrari dares to jump into the Stromermarkt: the new Luce is supposed to prove that even without a roaring engine, real sports car feeling can be generated.
If Enzo Ferrari raised his head, almost half a century after his death, who knows what he would think of the new model of the 'cavallino rampante'. Introduced this Tuesday in Rome, the Luce is the first fully electric car of Maranello's house, which seems to want to adapt to the sign of the times with this car. However, the proposal has not convinced, for the moment, to the markets, where the firm has fallen 6%. One of the first to be establishe…
'Remove the Prancing Horse': Ferrari Shares Drop 5% After Former Boss Slams Electric Vehicle
Italian luxury automaker Ferrari saw its stock price tumble on Tuesday after unveiling the Luce, the company's first fully electric vehicle, marking a significant shift in the brand's traditional approach. Former Ferrari Chairman Luca Cordero di Montezemolo slammed the EV, telling reporters, “I hope they at least remove the Prancing Horse from that car."
Ferrari has presented its first fully electric car, a five-seater model with a price of 550.000 euros that represents a radical break with the tradition of the fuel cars of the sports manufacturer. The presentation held on Sunday in Rome was the golden brooch to an exhibition in three phases of the electric vehicle -called Ferrari Luce- that began last year with the central technology of the car and later showed its interior. In the market, Ferr…
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