US EditionFerrari Admits It Made A Mistake When It Deleted Real Buttons - Data Intelligence
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4 Articles
Ferrari Sets Out to Create Its Next Blockbuster
With the new Amalfi, Ferrari is opening up a seductive introduction to the world of Maranello – and finews.com was present at the strictly embargoed unveiling. Also making a comeback: the start button, which fans sorely missed on the predecessor model, the Roma.
Ferrari Admits It Made A Mistake When It Deleted Real Buttons - Data Intelligence
When Ferrari showed the Amalfi last night, we were pleased to see that the Roma’s successor received a more powerful V-8 without resorting to a hybrid setup. Another highlight is inside, where the “entry-level” Prancing Horse now features a redesigned steering wheel with physical buttons and a proper start button. Why the change? Maranello responded to customer complaints about capacitive-touch keys, which many found frustrating, and is now reve…
In recent years, more and more car manufacturers have oriented themselves to Tesla and removed physical buttons from their vehicles. The problem: Many have only set on haptic, i.e. touch-sensitive buttons without comprehensively revising the actual operating concept. Ferrari has also taken this path and increasingly installed haptic controls – which was not good for customers. Similar to brands like Volkswagen, Ferrari is now taking a step back …
Ferrari reintroduces physical buttons in interior rethink
Haptics went against "our objective of eyes on the road, hands on the wheel", says Ferrari commercial boss Ferrari says it made a mistake by replacing physical buttons with haptic controls on its steering wheels, and it will reverse the decision across its range. The move begins with the Amalfi, which is also fitted with the traditional start/stop button that owners wanted to return. The haptic tech was first introduced in the SF90 hypercar and …
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