Ferrari Luce EV Sells Out in China Despite $586,000 Price Tag
19 Articles
19 Articles
kreiszeitung.de
mannheim24.deAfter the official launch in Shanghai, Chinese customers rushed to Maranello's electric saloon, so that the complete annual production is already available.
Ferrari officially started marketing Luce in China and the result could not have been more expressive. The 88 units destined for the Chinese market were sold immediately, despite the high price...
The commercial success of the Italian brand was expected in China.
Ferrari's Luce May Not Have Sold Out In China, But Buyers There Love It Anyway
Ferrari’s first EV is now on sale in China priced from around $586,600. Initially it was said all 88 cars allocated to China sold out immediately. Later reports said dealers were still accepting orders for the 1,036-hp EV. Ferrari’s first electric car might have divided enthusiasts almost everywhere else, but China’s wealthy buyers don’t seem nearly as bothered. Despite the internet’s endless debate over the Luce’s strange styling and lack of a …
The first 100% electric Ferrari divides by design, price and radical turn. But in China, the Luce seems to fall into a more receptive market, already accustomed to powerful, statutory and technological electrics.
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