Skip to main content

We've updated our Privacy Policy. Questions? Email us any time at privacy@ground.news

Published loading...Updated

Fecal Matter — the Fashion Brand, that Is — Is Suddenly Everywhere

The Montreal-founded label gained momentum through celebrity endorsements, Dover Street Market backing and theatrical runway shows that pushed its boundary-breaking aesthetic.

  • On July 14, 2026, Zendaya wore an angelic gown by Matières Fécales to the 'Odyssey' premiere, while actor Sarah Paulson donned a distressed ball gown at this year's Met Gala, marking the Paris-based fashion house's shift from cult label to mainstream success.
  • Co-Founders Hannah Rose Dalton and Steven Raj Bhaskaran started the brand as students in Montreal, adopting the French name to critique the fashion industry. Dalton recalled to Vogue last year that they selected the term to present their perspective glamorously.
  • Their 'The One Percent' collection unveiled in March explored themes of power, with models wearing eye masks made of dollar bills. The designers aim to push boundaries through alien-like silhouettes and absolute freedom of expression.
  • Stylist Brad Goreski noted a 'beautiful tension' in their work, while writer Kristen Bateman attributed their rise to the industry's desire for novelty. Dover Street Market president Adrian Joffe provided development support after meeting the designers backstage at a Madonna show in 2024.
  • With their next Paris Fashion Week show set for September, fashion connoisseurs await the designers' next step. Early support from boundary-breaking performers Madonna and Lady Gaga has positioned the brand at the intersection of artistic expression and commercial appeal.
Insights by Ground AI

20 Articles

Rutland HeraldRutland Herald
+6 Reposted by 6 other sources
Center

Why celebrities from Zendaya to Kylie Jenner are wearing Fecal Matter

Zendaya, Kylie Jenner and Demi Moore have all walked the red carpet in Fecal Matter. That's the English translation of Matières Fécales, the fashion brand that has had a pivotal year. Their avant-garde designs and theatrical runway shows have made…

The Toronto StarThe Toronto Star
+4 Reposted by 4 other sources
Lean Left

Fecal Matter - the fashion brand, that is - is suddenly everywhere

The brand name behind recent showstopping fashion moments isn’t quite as delicate as their romantic and otherworldly looks. When asked what an ethereal Zendaya was wearing for the “Odyssey” premiere in New York, her stylist Law Roach responded: “Fecal Matter.”

·Toronto, Canada
Read Full Article
Associated Press NewsAssociated Press News
+5 Reposted by 5 other sources
Lean Left

Fecal Matter — the fashion brand, that is — is suddenly everywhere

Zendaya, Kylie Jenner and Demi Moore have all walked the red carpet in Fecal Matter. That's the English translation of Matières Fécales, the fashion brand that has had a pivotal year.

·New York, United States
Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 50% of the sources lean Left
50% Left

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

Winnipeg Free Press broke the news in Winnipeg, Canada on Friday, August 7, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal