Faster Tools, More Pressure, Less Budgets and a Fight for Brand dominance: Inside Uganda’s changing Public Relations Industry

PRAU marks 50 years with landmark PR Report calling for high standards, tech adoption

    Jinja, Uganda | NEWS CORRESPONDENT |  The Public Relations Association of Uganda (PRAU) has marked its 50th anniversary which will entail a week-long summit that will run until 23rd October 2026 which will include knowledge-sharing sessions, networking opportunities, recognition of past leaders and the prestigious awards ceremony that highlights excellence across multiple categories. During … The post PRAU marks 50 years with landmark PR Rep…

PRAU Marks 50 Years with Landmark Report to Guide Future of Uganda’s PR Industry

Jinja, October 21, 2026 : The Public Relations Association of Uganda (PRAU) has marked its 50th anniversary, which will entail a week-long summit that will run until 23rd October 2026 and will include knowledge-sharing sessions, networking opportunities, recognition of past leaders and the prestigious awards ceremony that highlights excellence across multiple categories. During the opening […]

Faster Tools, More Pressure, Less Budgets and a Fight for Brand dominance: Inside Uganda’s changing Public Relations Industry

Uganda’s public relations industry has faster tools, wider responsibilities and more demanding audiences than ever before. Yet behind the digital transformation, practitioners are still fighting for adequate budgets, strategic influence and professional recognition. As PRAU celebrates 50 years, four industry voices explore the tensions between technological progress, organisational power and the growing pressure to earn public trust.