Fashion's Transition Trap: Why August Makes or Breaks Performance Marketers

Fashion's Transition Trap: Why August Makes or Breaks Performance Marketers

Mid-August has arrived, and with it comes fashion retail’s most unforgiving test. Back-to-school shoppers are hitting stores while early fall collections drop, and retailers are already executing their pre-planned holiday strategies. For affiliate marketers, this collision of seasonal demands creates a perfect storm where timing, inventory, and consumer psychology all converge. With news that filming for The Devil Wears Prada movie sequel is we…