US EditionRecent Beauty and Fashion Brand Controversies Explained: American Eagle, More
Mickey Drexler criticized American Eagle's ad for lacking accountability while Gap's diverse campaign featuring KATSEYE gained over 3 million TikTok likes, highlighting contrasting brand responses.
- On the Rapid Response podcast, Mickey Drexler, former CEO of Gap and J.Crew, criticized American Eagle's response, saying they `did not talk to the issue` and should have said `Sorry, I screwed up, all right, we learned the lesson.`
- In July, American Eagle launched its 'Sydney Sweeney Has Great Jeans' fall campaign starring Sydney Sweeney, and critics said a mock lesson about `genes` and `jeans` echoed eugenicist ideas and racial undertones.
- Gap's new ad campaign starring KATSEYE, a six-member international girl group, quickly went viral with nearly eight million YouTube views, over 3 million TikTok likes, and an EMV of $1.7 million shortly after launch.
- American Eagle stood by the campaign even as its stock jumped earlier this month after President Donald Trump complimented the ad, but Pass_by reported accelerating in-store traffic decline and daily mentions surged from 67 to 33000, Maps found.
- The controversy is part of a broader 'jeans culture wars' that involve debates on identity and power, as Hillary Herskowitz said, while industry observers note celebrity tie-ins no longer guarantee success, highlighting Gap's breakthrough.
11 Articles
11 Articles
Recent Beauty and Fashion Brand Controversies Explained: American Eagle, More
There’s been a lot going on in the beauty and fashion world lately. From American Eagle sharing mixed messages in their campaign with Sydney Sweeney to E.l.f. Cosmetics missing “the mark” with their Matt Rife ad, or Sephora responding to Huda Kattan’s anti-Israel remarks, there have been quite a few controversies as of late. While it’s easy to get lost amid the tumult, Us Weekly is here to break them all down. First was American Eagle, which fea…
Still Obsessed With the Gap x KATSEYE Collab? Same — & Some of My Favorite Looks Are Up to 50% Off
If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. It’s been a little over a week since the denim ad heard all over the world first hit our screens. Of course, I’m talking about the now iconic Gap x KATSEYE campaign. With less than 10 days in the public eye, this new advertisement has gone viral everywhere and is now one of the most genius marketing moments …
Gap, Lucky Brand launch denim jean campaigns after viral American Eagle Sydney Sweeney ads
Gap and Lucky Brand followed up with some star-studded jeans ads of their own after American Eagle’s controversial ad campaign featuring actress Sydney Sweeney.In July, American Eagle launched its fall clothing campaign with the "White Lotus" star, titled "Sydney Sweeney Has Great Jeans," which came under fire for allegedly promoting "Nazi propaganda" and having racial undertones with the blue-eyed, blonde actress.Despite the backlash, American …
Gap ad goes viral after Sydney Sweeney controversy
Gap’s “Better in Denim” campaign is TikTok’s latest dance trend. The ad, featuring global girl group Katseye, follows a tried-and-true formula for the clothing company weeks after controversies surrounded other brands.
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