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Fans’ Growing Frustration With NASCAR’s $7.7B Deal Reveals Why Cup Series Fails to Go Mainstream

In hopes of earning more revenue, is NASCAR losing out on something bigger? One look at the state of viewership in the Cup Series versus the O’Reilly Series, coupled with the context of the current massive media rights deal, and it might be the case. After all, one of the biggest players in the sport, the fans are not only moving away from the Cup but also feeling frustrated. The O’Reilly Series rises while the Cup Series falls for NASCAR In 202…

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Essentially Sports broke the news on Wednesday, April 15, 2026.
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