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Fact File: White House Claim of Beer Victory Doused by Sapporo Brewer

Sapporo said no final decision has been made, and the possible shift would affect only non-alcoholic beer, about 0.5% of Canadian production.

  • On Sept. 8, The White House shared a misleading Bloomberg News headline claiming Sapporo Breweries was moving production from Canada to the United States, captioned "Made in America."
  • Bloomberg News subsequently edited the headline last week to clarify that Sapporo was only shifting "some production" from Canada to the United States, as the original implied a full relocation.
  • Sleeman Breweries clarified that "the potential relocation... is not imminent or finalized," noting that non-alcoholic drinks represent only about 0.5 per cent of its total production in Canada.
  • As of Sept. 16, the post has received 358,000 views and been reposted more than 1,000 times, though The White House has not updated or corrected it.
  • President Donald Trump signed executive orders banning certain Canadian goods, including non-alcoholic beer, as of Sept. 29, following the United States' earlier imposition of a 50 per cent tariff.
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Winnipeg Free PressWinnipeg Free Press
+18 Reposted by 18 other sources
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Fact File: White House claim of beer victory doused by Sapporo brewer

The White House jumped on a news report last week about tariffs prompting Sapporo Breweries to move production from Canada to the United States. The official White House X account posted a photo of Sapporo beer cans, reproducing the news headline and adding a caption saying,

·Winnipeg, Canada
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Winnipeg Free Press broke the news in Winnipeg, Canada on Wednesday, September 16, 2026.
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