US EditionFaceTime with the Content Guy: Rebooting LL Bean – RetailWit
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FaceTime with the Content Guy: Rebooting LL Bean – RetailWit
LL Bean’s flagship store in Freeport, Maine, is an icon – the entire town has virtually grown up around it since 1912, when Leon Leonwood Bean opened a store there to sell what has become known as the Bean Boot. But leadership believes that despite the iconic nature of the location, it is time for a reboot – with a short-term solution that is totally on-brand. The post FaceTime with the Content Guy: Rebooting LL Bean appeared first on MNB.
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