Facebook’s new holiday ad pines for a social platform that’s long gone

Facebook’s new holiday ad pines for a social platform that’s long gone

Last year, travel group AAA estimated about 80 million Americans traveled over the Thanksgiving holidays. It was the busiest Thanksgiving ever at airports across the country, and some reports are saying those records could be shattered this year. A lot of that traveling will be done by young adults making their way home from school or new cities to see family and reconnect with old friends. That last part is the crux of Facebook’s first brand ca…

Social strategy to combat challenges

Retailers and digital experts talk Facebook fundamentals and TikTok tactics to boost sales and grow reach. By Sarah Britton Rising costs and spiralling crime mean it’s a cutthroat world out there for convenience retailers. But social media is fast becoming one of the most effective and underrated weapons in a retailer’s armoury and it’s high time you took advantage. “Times are tough out there just now for our customers and for convenience stores…