7 Articles
7 Articles
Facebook is preparing one of the biggest changes in recent years, in an attempt to respond to the growth of TikTok and other video-centered platforms. Meta believes that this strategy can...
Facebook is going to see what happens if it turns into TikTok
So many social media apps. What if we just ... combined a few?Matteo Della Torre/NurPhoto via Getty ImagesFacebook is going to start testing a version of the app that just gives users a steady stream of full-screen videos.That is: It's going to try turning itself into TikTok.It's just a test! And "classic" Facebook isn't going away. But this is where everything is headed.Facebook helped make TikTok huge by showing its users tons of ads for the C…
TikTok took only three years to reach 1 billion users, a pace faster than that of Facebook at the beginning. This rise in power of the platform is now driving Meta to transform in depth the experience of Facebook, to the point of becoming a clone of TikTok with ... Read more Like KultureGeek on Facebook, and follow us on Twitter Don't forget to download our free iAddict app for iPhone and iPad (link App Store) Facebook article wants to become Ti…
A grey badge next to the name, an IA that writes the ads instead of the seller, and soon a full screen video stream TikTok way: Meta multiplies the ads the same day to give Facebook a young shot.
Facing the leak of its users to TikTok, Facebook is about to shoot down its last card: simply copy its Chinese rival with a full-screen video interface. It's very daring.
Facebook knows that its golden age is over. The social network that was the center of the digital universe of millennials is now comanche territory for boomers, and Meta is no longer fooled: if she wants to survive, she has to become TikTok. The company has confirmed that she will start testing a redesigned version of the app with a full screen immersive video feed. The new format mimics the millimeter vertical scroll that popularized the Chines…
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