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Apple Unveils iPhone Duo, Its First Foldable, at $1,999

  • John Ternus became Apple's new CEO on September 1 and is leading the company's annual hardware event in Cupertino, marking the first major product launch under his leadership.
  • Apple is expected to unveil the iPhone 18 Pro series and introduce its first foldable smartphone, rumored as the iPhone Ultra, featuring a book-style design and starting around $2,000.
  • The foldable iPhone aims to enter the small but growing foldable smartphone market, which includes competitors like Samsung.
  • Alongside the new iPhones, Apple plans to announce updated Apple Watch models, AirPods, and smart home devices integrated with advanced AI features.
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Lean Left

It's called iPhone Duo and it's a middle ground between a smartphone and an iPad, presented today by Apple's new CEO

·Italy
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Lean Right

New device features 7.6-inch inner display and titanium frame as company enters foldable market at annual event

·Ankara, Türkiye
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Macworld broke the news in San Francisco, United States on Monday, September 7, 2026.
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