US EditionReport: Apple Set to Land US F1 Streaming Rights in $150 Million+ Deal
UNITED STATES, JUL 11 – Apple has bid up to $200 million annually for U.S. Formula 1 rights, surpassing ESPN’s $90 million deal, as both vie to balance revenue with audience reach.
- Apple has proposed an annual offer exceeding $150 million to secure the rights to stream Formula 1 races in the United States starting with the 2026 season, intending to take over from ESPN.
- Apple and ESPN are the primary contenders as the current agreement for F1 broadcasting rights, which runs through the end of this year, approaches renewal; other interested parties continue to evaluate the recent F1 film’s influence on viewership and awareness before advancing negotiations.
- ESPN currently averages about 1.3 million viewers per race with a 17% increase this season, while Apple already streams MLB and MLS games and produced the F1 movie starring Brad Pitt.
- Apple’s bid for the Formula One streaming rights in the US reportedly exceeds $150 million annually, reaching up to $200 million, which is significantly higher than ESPN’s current payment of around $85 million per year, leading ESPN to decide against matching Apple’s offer.
- If finalized, the deal would expand Apple’s sports portfolio significantly but raises questions about F1 TV’s future and how Apple will package and stream the races alongside existing services.
12 Articles
12 Articles
Apple is poised to win the rights to stream F1 races in the US. ESPN is bowing out.
Apple looks like it is going to win the rights to show F1 races to US fans.Wu Lu/Xinhua via Getty ImagesApple looks like it's going to win the rights to stream F1 races to Americans starting next year.ESPN currently owns those rights, but Apple is apparently willing to pay much more than ESPN is willing to pony up.This will be the third sports streaming deal Apple has done. But it has yet to stream NFL games — by far the most popular programming…
Apple likely to win two-horse race for F1 rights
The following article "Apple likely to win two-horse race for F1 rights" originally appeared on Sports Media Watch. Formula 1 is almost certainly headed to Apple, lapping the incumbent ESPN in a race that reportedly had no other bidders. Apple has offered $150 million/year to acquire U.S. rights to Formula 1, according to Dylan Byers of Puck, Isabella Simonetti of The Wall Street Journal and Peter Kafka of Business Insider. Byers was first to re…
Apple emerges as frontrunner for Formula 1’s US media rights with $150 million bid
Apple is going all-in on Formula 1. Weeks after the ‘F1’ movie became the company’s biggest box office smash, the Silicon Valley giant has reportedly submitted a blockbuster bid for the U.S. media rights to stream Formula 1 races starting in 2026.A source familiar with the matter told Business Insider that Apple has submitted a bid worth at least $150 million a year for the exclusive ...Keep reading
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