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F1 teams generate US$2.04bn in sponsorship revenue in 2024 - BlackBook Motorsport
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F1 teams generate US$2.04bn in sponsorship revenue in 2024 - BlackBook Motorsport
Only the NFL generated more sponsorship revenue in 2024 (US$2.49bn) Technology drove US$543m in F1 team sponsorship revenue, the most lucrative sector Formula One teams generated US$2.04 billion in sponsorship revenue in 2024, according to a study from SponsorUnited. That is more than four of the five major US sports leagues, trailing only the National Football League (NFL) which generated US$2.49 billion in its 2024/25 season. But the average s…
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