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Experience as the New Destination: Trip.com Aims to Empower Global Partners in Attractions & Tours

On 26 May 2025, Trip.com Group hosted their global forum for partners in the attractions and tours sector at Shanghai Museum East, a prominent cultural venue in Shanghai.
The event responded to the steady recovery of the travel industry, driven by relaxed visa rules and rising global flight capacity, expecting arrivals to exceed pre-pandemic levels.
Trip.com’s Vice President and CEO of Attractions & Tours, Jim Ji, highlighted the company’s global ecosystem, which includes 22 offices, over 2900 affiliates across 150 countries, and 300,000+ products.
Mr. Ji highlighted that by working closely with international collaborators and leveraging advanced AI technologies alongside customer data, Trip.com is creating customized travel experiences that exceed typical expectations, benefiting close to 200,000 customers through innovations such as an exclusive VIP lounge in Bali.
The forum underscored increasing traveler demand for experience-based choices, with experience-related searches growing six times faster than destination searches, indicating Trip.com’s strategy to empower partners and improve operational efficiency.

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Experience as the New Destination: Trip.com Aims to Empower Global Partners in Attractions & Tours

SHANGHAI, May 26, 2025 /PRNewswire/ -- Trip.com, a leading one-stop travel service provider, unveiled the latest industry and sector trends, evolving traveller patterns, and future plans at its Attractions & Tours Global Partners Forum. The event is part of Trip.com…

1 day ago

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Experience as the New Destination: Trip.com Aims to Empower Global Partners in Attractions & Tours - PressReach

SHANGHAI, May 26, 2025 /CNW/ — Trip.com, a leading one-stop travel service provider, unveiled the latest industry and sector trends, evolving traveller patterns, and future plans at its Attractions & Tours Global Partners Forum. The event is part of Trip.com Group’s annual global partner conference, Envision.2025, and was held on 26 May at the Shanghai Museum East – a cutting-edge landmark and cultural exchange hub, known for its wave-inspired a…

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